Thursday, October 15, 2009

Notch Festival in Beijing

visiondivision is invited to participate in an architecture production at the NOTCH FESTIVAL in Beijing with Svensk Standard for three weeks. The result will be published next month.

"The Village at Sanlitun is an open-plan shopping, dining, entertaining and cultural community in the heart of Beijing. The Village South blends a traditional hutong village lifestyle with 21st century modernity and sophistication. The Village North, openingin autumn 2009, comprises a cluster of glass buildings which house an enticing array of creative luxury brands.
NOTCH Festival will take place in both The Village North and South, both indoor and outdoor, will transform The Village into a Nordic fashion terminal, leading a new creative lifestyle and audio-visual culture in the town.

由香港著名太古集团旗下太古地产管理,位于北京三里屯的潮流腹地,汇集众多国际品牌旗舰店和环球店,其创新的建筑设计和人文气质为北京带来了一个全新的、融合了各种创想和潮流的、集购物、娱乐与餐饮于一体的人文风尚汇。街区型的有机布局将传统与创意、本土与国际的最新潮流生活方式兼收并蓄。南区广场和橙色大厅举办的一系列文化艺术活动带给人们变幻出新,惊喜不断的多方位体验。
从北区的钻石楼,户外下沉式绿色广场The Deck,到南区的橙色大厅和户外大屏,NOTCH将多方位、立体式渗透进三里屯VILLAGE的整个区域中。三里屯VILLAGE借NOTCH发布北欧最新时尚设计潮流,引领绿色创意设计生活时尚和视听文化新风潮。"


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